- Advertise with other "prom businesses" such as local tuxedo shops (Simon's Formal Wear etc.), limo rental companies, dress shops (Elegant Bridals, Victoria's etc.), nail salons, hair salons... Trade business cards with these places and then you have instant advertising! Even better if you're close by or in the same shopping center!
- After Hours Tuxedo rentals has young men hand out coupons with their names on them and if 10 people come in and use those coupons that man gets his tuxedo free or with a percentage off... Try this with your business and see what happens!
- Ask a local high school if you can set up a table during the lunch period to show off what you can offer in terms of flowers and embellishments. Then allow the students to pick out, order, and pay for their corsages/boutonnieres then and there!
- If the high schools won't allow you to set up a table, approach one of the larger school organizations and propose a fundraising opportunity where they can get a percentage of every sale they bring in to your store.
- Have a "Prom Party" at your store where girls can come in with their mothers and friends and see samples of what's new and what you can offer to help them stand out!
- Advertise on Facebook, MySpace and Twitter. Post pictures of work you've done so they can see what they may want before coming in!
- If they order a corsage, offer a discount on the boutonniere. Or if they mention seeing your ad, perhaps they get the boutonniere for free with the corsage.
There are many ways to get business this prom season, you just have to network and think outside the box! Hopefully some of these suggestions will help and please feel free to offer your own ideas!
We hope to see you all soon!
